'on page load' action (specifically, add +1 to a data field and capture URL parameters, such as UTM)

Hey all,

I’d like to accumulate ‘page views’ in a database field based on page load and also capture any url parameters and store those in a db field. E.g. UTM data.

Wondering what would be the best and most consistent way to capture the page load data - I can then I imagine fire the work flows to do the above from that. Has anyone done something similar?

Matt