Hello there,
The following is just my thoughts and I understand Wappler might not see things the same way I do. But maybe this will spark some ideas / thoughts. About me: I’m solid with HTML, CSS and a beginner level with JS. I work in ux design, marketing and content creation (graphics, animations, sounds). Because of this, I feel like I can look at your software from both perspectives (dev/design).
A lot of tools in website creation space (webflow for example) look and feel very nice but seem to want to shy away from the code. I don’t think this a right way to go about it. A designer should be able to work visually with a drag and drop editor without touching the code, but the same should go for a programmer that wants to work with a code editor. Instead of shying away from the code, designers will have an opportunity to learn programming. And when developers work more closely with designers, they would learn and understand more about the design practices, importance of UX etc. I think Wappler could achieve this. Be the “translator” between designers and developers. So instead shying away from each other, let’s learn from each other and evolve together.
As of now thought, I feel like your branding and marketing is really lacking. Just by looking at the website: Wappler logo doesn’t look professional, some of the color choises on the website are not good, spacing between images / buttons looks off in many places. Youtube channel needs a lot of work (just look at the thumbnails of the videos). Website showcases are not impressive. And loads of other stuff. Now if I see all this, you can bet that other designers see this as well. And I can imagine that a designer who doesn’t (yet) understand programming thinks like this: “These people are selling me a “no-code” solution, but they don’t seem to care about designing. Looks like they don’t really appreciate what I do, so this is not a product for me.”
Now developing the product is important of course, but a great software without a proper branding and marketing is not enough. You have a great product, right vision but you are not really showing it. Make content that demonstrates softwares value: showcase interesting websites, flashier websites, more artistic websites, fun, useful and interesting webapps, etc. etc. Or how about a fun Youtube marketing campaign that has a designer and a developer working, joking and teaching Wappler together? Or if you are going for more “professional” and less “casual” branding, then you could work on making your videos look/feel higher quality. So many things you could do.
This is still a small market so more push on the marketing and designing side would give Wappler a lot more visibility and desirability.
Just some thoughts from me. Sorry for mistakes in spelling, english is not my native language!
Regardless, I think you have a great product and I’m looking forward to exploring it more.
Thank You,
Rocket
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